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On the 5thMar.,2015, the opening meeting for the third session of the 12th China National People's Congress was held in the Great Hall. China Prime minister Li Keqiang proposed to make action plan for “Internet +” in his public addressing report, and to push the combination of modern manufacturing industry with mobile internet, cloud computer, big data and internet-of-things, and to keep good health development for E-business, Industrial Internet and Internet finance, and to guide the internet enterprises to explore international market.
“Internet +” strategy is to take advantage of internet platform and information communication technology, through combining and linking all industries together, to create a new ecology in new domain. Mold building as a traditional manufacture industry product, always expands its market in traditional marketing way. Today, along with network popularization, it’s gradually heading its new development direction and expands new market.
More and more Chinese domestic mold enterprises consider of transformation and innovation, and reinforce their own brand, which has become a common sense and pursuing. Industry innovation and technique promotion, seize its own position in a widely range of mold industry. Along with molds quality promotion, Chinese mold industry has been focusing by the world, and the world market has already switched to China as well. In future industry development, technology innovation and promotion are still essential, and they are the key condition for rapid development, and they are required by marketing. Although China injection mold industry is late to launch. In the past molds built in China are mostly for low technology products. Yet along with gradually transforming management way and seeking for high-tech product for sale, then the new opportunity is in front of. In China domestic market, the mid-high level of molds has great demands, especially for household industry, automotive industry, and plastic product industry. The trance of mold market is steadily upwards in general, but it requires domestic molds to satisfy customer needs in quality and short lead time. In international market, it needs high productivity and precision molds. In recent years, the labor cost for developed country increased, and this trance is expressing to Southeast Asia countries. Molds which need much labor force, are heavily depends on importing. Therefore, low-mid level molds have great potential demands in international market. If china-made molds quality can be further improved, and lead-time can be secured, the prospect for exporting is very promising.
Technology is always the main string for industry. There’re many obstacles if lack of innovation. It’s believed that in future, the promotion on innovation and self-creation will become China domestic industry real main string. With the help of internet, combing with marketing and brand promotion, its new trends for China mold future development.